Ventures — Aditya Herekar | Invest2Empower, Naturista, Luminate Studio

Ventures

Three businesses I started and still run.

A coffee pod that leaves no waste behind, a nonprofit teaching personal finance to Ukrainians, and a small Etsy shop that taught me how hard it is to stand out in a market that has 5.6M sellers.

Aditya Herekar and Karan Verma receiving the $25,000 Mott Million Dollar Challenge check for Naturista Naturista prototype journey: dissolvable pod iterations from early failures to the final pod Naturista founders presenting their business model on stage Aditya Herekar pitching Naturista customer and target market Fox 66 interview with Naturista founders, $25,000 grand prize winners
Naturista logo

Naturista

Co-Founder & CEO · Naturista Pods, LLC · Registered in New Jersey · EIN 42-4551380 · est. Dec 2024

A dissolvable, fully biodegradable coffee pod, made from pullulan, a natural water-soluble polymer, with no plastic and no leftovers.

It is the commercial half of my packaging research. My co-founder and I started with no laboratory, ordering biopolymers online and casting films on a kitchen counter; roughly two hundred failures later, one formulation held. I learnt aspects about commercialization, sustainability, and regulatory pathway from the Food Science laboratory at Rutgers University. We have a patent pending. The venture has been featured on Fox 66.

WON IN COMPETITIONS

$35,000+

REVENUE TO DATE

$5K

PUBLICATION

10.61340/fsj.2026.08

PATENT PENDING

64/119,414

Aditya Herekar holding a laptop showing an Invest2Empower financial literacy lesson in Ukrainian Invest2Empower workshop slide on the five core topics of financial literacy Invest2Empower online session with mentors and participants
Invest2Empower logo

Invest2Empower

Co-Founder & CEO · Invest2Empower, Inc. · 501(c)(3) nonprofit, registered in New Jersey · EIN 42-4308434 · est. Jul 2023

A financial-literacy nonprofit for displaced Ukrainians I co-founded at 14 which has grown to three 15-person chapters, in Texas, New Jersey, and Georgia.

We have reached 3000+ Ukrainians, through bootcamps and bilingual training videos that have reached 10,000+ views. The curriculum is written separately for them, because a lesson on compounding means something different to a family that has just been displaced than to a sophomore in New Jersey. 

IMPACT

3,000+

LANGUAGES

2

CHAPTERS

3

TRAINING VIDEO VIEWS

10,000+

Visit invest2empower.org
Luminate Studio 2026 Budget Planner, an all-in-one finance dashboard for Google Sheets and Excel Aditya Herekar holding his children’s book Aiden Ant’s Big Grow Idea A child asleep holding a personalized Luminate Studio storybook, Noah’s Adventures with Animals and Birds A family reading a personalized Luminate Studio storybook, Emma’s Fairy Tale
Luminate Studio logo

Luminate Studio

Founder · Etsy shop · est. Dec 2025

My own small commerce business, run start to finish: listings, pricing, photography, fulfilment, and customer service.

It is the smallest of the three, and one of the most useful. Nothing teaches unit economics like packing an order at a loss and having to work out why. Half of the profits go to helping Ukrainians and funding Invest2Empower's workshops.

This shop taught me that it is not sufficient to create high quality products. What is important is how the market perceives it compared to other sellers in that product category!

Visit the shop